HISTORY

In 2011, Lorenzo Escobal was just a young ambitious mind at Ontario Technical University, achieving a Bachelor of Commerce. He was also a dutiful citizen serving in the Canadian Armed Forces as an artillery gunner on weekends. But time waits for no man; and no one can escape the costs of academic and civil endeavour. 

Lorenzo had bills to pay, which meant he needed a job. But the effects of the 2008 recession were still being felt and finding a flexible job that could accommodate his studies and extracurricular activities seemed impossible. Thankfully, necessity is the mother of invention.

They say, “do what you know”, and Lorenzo Escobal knows cars. In his youth, Lorenzo would spend hours with his father learning how to care and detail his family’s luxury Genesis. Lorenzo applied that knowledge and skill to his personal circumstance, and thus Inception Auto Detailing was born.

The idea caught like wildfire; quickly taking root within the community, standing out from competitors and pretenders. Customers immediately noticed his enthusiasm, attention to detail and wisdom beyond his years. 

Lorenzo continued to push the envelope of possibility with Inception Auto Detailing, expanding his services, adding luxury amenities and boasting world-class car treatments. Not only did he adopt mobile detailing infrastructure; he moved into a state-of-the-art facility in Oakville, capable of handling the most complex auto detailing services. 

In 2014, Inception Auto Detailing stood out and won the Mississauga Business Times’ Reader Choice Award. Lorenzo also took a seat on the Mississauga Board of Trade. His military experience taught him that anything is achievable as long as you are willing to do the hard work, accept a transformational mindset and stick to your guns. Lorenzo knew how big Inception Auto Detailing could be; he kept his gaze firmly focused on the future. 

This drive and desire have led Inception Auto Detailing to be featured on a number of high-profile automobile-specific publications, media outlets, radio shows and television and web broadcasts. Lorenzo is actively pursued by others for his knowledge in auto detailing, executive leadership, branding and management consulting. 

Over the years, Inception Auto Detailing has built strong working relationships with many giants in the auto industry such as Tesla, XPEL and 22ple ZX Mistico Elemento. They have also secured numerous corporate clients for continued automotive services such as Google, Centre of Addiction of Mental Health (CAMH), Futurprenuer Canada and Canadian Association of Emergency Physicians (CEAP).

At its core, Inception Auto Detailing has always had one clear mission: to provide clients the new car driving experience. It does not matter if it’s a brand-new electric car, or a vintage classic, or a pavement-eating speed demon. Every vehicle gets the same unmatched, uncompromising workmanship that clients have grown to expect from Inception Auto Detailing. 

Are you ready to receive the new car driving experience?